Secrets to finding Buyer’s using Online Classifieds
Subject lines are very important many ads on the classifieds will never get viewed by real estate investors, so it’s important that your headline counts and that you attract as many real estate investors as possible. Make sure your headline is in bold font and only use 6 characters at the most.
Here’s some examples:
Seller is Motivated!
House PENNIES on the DOLLAR
Fixer Upper must go!
Seller Inherited Property
Remember people will search using certain keywords and you will want to make sure that your ad pops up in their searches by using keywords in your subject line that will draw them to your ad, and please don’t be BORING. If your headline is boring and doesn’t excite anyone then who’s really going to click on your ad?
Use your phone number and eMail address on your ads is a most. If you don’t want a bunch of emails sent to your personal email account I recommend setting up a gmail account and if you don’t want to get calls directly to your personal cell phone I would also recommend that you set up a Free Google Voice Account. You will find that the real estate investors who actually call you directly are seasoned and active buyers in your marketplace; especially if you have a deal that’s priced right. Having a conversation over the phone with your potential end buyer will enable you to build rapport with them instantly and also allows you to screen the seriousness of the buyer by pre-qualifying them over the phone.
Breaking down your wholesale deals
Many house flippers (real estate wholesalers) just put their contact information in with bullet points for the ad. This can be fatal, as it does not provide an incentive for cash buyers to contact you. Contrast a bullet-pointed ad with one that uses more colorful language. Simple bullet-points:
Four bedrooms
Two bathrooms
Kitchen Living room
Colorful descriptions:
“This four-bedroom house with two bathrooms has a lot of potential. 10K in Repairs will Give you a PERFECT *BUY AND HOLD INVESTMENT*… will Bring in $1200.00 a MONTH CASH FLOW!.”
Rinse and Repeat
One of the disadvantages of online classified platforms is that after a few days, your ad will become buried under the pile of other free ads. The best strategy is to continue to post your ad every day to keep it current and regular on the site. Use different strategies to sell your house. Landlords looking for renters are going to be in the “rentals” section. It wouldn’t hurt to advertise there as well! Or you can look for ads with people “looking to buy a house”. Send these people links and double your results.
I”ll See you at the closing table,
Marcel Umphery the “R.E.I. Successmaker”